I founded Strong Roots in 2011, following a career in the Outdoor Industry, with the aim being to deliver informative, dynamic, and enjoyable training and support. 4 years on and the demand has grown for our services, so Strong Roots Outdoors was born. Strong Roots Outdoors is the Outdoor branch (excuse the pun) of our business, focusing on the outdoor industry, this is at the heart of our business.

I started my career as an Outdoor Instructor gradually working my way up to centre manager. I went on to work for one of the leading outdoor retailers in the UK. After working at 2 of their stores and making my way up to Assistant Store Manager for both stores I moved into wholesale.

I spent 2 and a half years working for Osprey Europe as their Northern UK and Sweden Sales Manager. Sweden remains one of my favourite places in the world.

Following a change of circumstance I moved to work with the Mountain Boot Company as Area Sales Manager for Deuter, Scarpa and Lorpen. An opportunity arose and I took on the role of Brand Manager for Goal Zero, we grew the brand in the UK to a great position. I then felt my passion for the industry calling and my desire to get back to the field, so Strong Roots was born.

I am still very much involved with all of the companies I have worked for in some form and continue to have a great working relationship with all of the teams.